Privacy Policy | Freeze-Dried Beef Heart

This Privacy Policy explains what information freezedriedbeefheart.com (this "Site") collects, how it is used, and the choices you have. The Site is owned and operated by Sniff & Shift LLC ("Sniff and Shift", "we", "us" or "our"), PO Box 126, Devault, PA 19432, US.

The short version

You can read this Site without giving us your name, email or any account details.
With your consent, we use analytics to see which pages are useful and whether the cart works. We do not use advertising pixels on this Site.
Your cart is saved in your own browser until you check out.
Checkout, payment, your account and your orders happen on sniffandshift.com, our Shopify store. Information you give there is covered by the Sniff and Shift Privacy Policy.
We do not sell personal information collected on this Site, and we honor the Global Privacy Control signal.

Where this policy applies, and where the store policy takes over

This policy covers your visit to freezedriedbeefheart.com. When you select Checkout, Sign in or Create account, your browser goes to sniffandshift.com. From that point, Sniff and Shift's store Privacy Policy governs what is collected, including the contact, order, account, payment confirmation and support information described there. Payment details are collected by Shopify and its payment processors, never by freezedriedbeefheart.com.

What this Site collects

Information you give us

This Site has no forms, newsletter sign up or account system. If you email or call us, we receive whatever you choose to include, such as your name, email address, phone number and your question. We use it to answer you and keep a record of the conversation.

Information stored in your browser

Name	Type	What it does	How long
fh_consent	First-party cookie	Remembers whether you accepted or declined analytics (the value is "granted" or "denied"), so the banner does not reappear on every page.	180 days, or until you reset it on the Your Privacy Choices page.
fh_cart_v1	Browser storage (localStorage)	Holds the products, sizes, quantities, any purchase option and the prices shown, so the cart survives a page reload. It is not meant to hold personal information, stays on your device, and is sent only when you choose Checkout.	Until you empty the cart, check out, or clear your browser data.
Theme setting	Browser storage (localStorage, key fh-theme)	Remembers whether you chose light or dark mode.	Until you clear your browser data.
fh_utm and fh_adclick (tab only)	Browser storage (sessionStorage)	If you arrived from a tagged link or one of our Google ads, keeps those campaign tags or the ad click identifier for this tab so the checkout link can carry them. The ad click identifier is passed on only if you accept analytics (see Google ad clicks below).	Until you close the tab.

These items are needed for the Site to work as you asked, so they are set without a consent prompt. They do not identify you.

Analytics (only after you accept)

Analytics are off by default for every visitor. Nothing in this section loads until you select Accept in the banner. If you decline, never answer, or your browser sends the Global Privacy Control signal, none of these tools load.

Google Analytics 4. We use Google Analytics, provided by Google LLC, to count visits, see which pages are read, and measure shopping steps such as viewing a product, adding to the cart, opening the cart and starting checkout. Google Analytics sets its own cookies (named _ga and _ga_ followed by an id) and receives your IP address, device and browser details, and the pages you view. We load it with Google signals and ad personalization turned off, and with advertising storage denied, so this Site does not send Google data for advertising. This Site has no Google Ads, remarketing or other advertising tags. This Site and sniffandshift.com share one Google Analytics property. When you follow a link from this Site to sniffandshift.com, Google Analytics adds a short code to the link (the _gl parameter) so that your visit continues as one session across both sites. Google's use of this information is described at https://policies.google.com/privacy, and you can install Google's opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

Google ad clicks. Sniff & Shift may advertise freezedriedbeefheart.com on Google Search. When you arrive from one of those ads, Google adds a click identifier to the link (named gclid, gbraid or wbraid). If you accept analytics and your browser does not send a Global Privacy Control signal, we keep that identifier in a first-party cookie (fh_adclick, 90 days) and add it to the checkout link on sniffandshift.com, so Sniff & Shift can tell whether an ad led to an order. If you decline, reset your choice, or send Global Privacy Control, the identifier is never passed on and the cookie is deleted. This Site still runs no advertising pixels or remarketing tags.

Sniff and Shift first-party analytics. We run our own small analytics service at bundles.sniffandshift.app, the same one used on sniffandshift.com. It receives the pages you view and shopping steps on this Site, tied to a random visitor id (fh_sid, kept in your browser storage for 30 days) that does not contain your name or contact details. It records an approximate location (country, region and city) that Cloudflare derives from your connection, but it does not store your IP address. It does not use fingerprinting, which means it does not read details about your device, screen, fonts or plugins to recognize you. If you sign in to sniffandshift.com, the store side may link your customer number to your visits in hashed form, as the store Privacy Policy describes. Records are deleted automatically after 395 days (about 13 months). This data is used only inside Sniff and Shift and is not shared.

Ahrefs Web Analytics. We use Ahrefs Web Analytics, provided by Ahrefs Pte. Ltd., to count page views and see which search results and sites send visitors. Ahrefs describes this tool as cookieless: it does not set cookies and does not store personal identifiers. Like the other analytics tools, it loads only after you accept.

Hosting and security

This Site is hosted on Cloudflare. When your browser asks for a page, Cloudflare necessarily processes technical information such as your IP address, browser type, the page requested and the time, in order to deliver the page and to protect the Site against abuse and attacks. Cloudflare handles this information under its own privacy policy at https://www.cloudflare.com/privacypolicy/. Sniff and Shift does not use it to identify visitors.

Product reviews

Reviews shown on this Site, if any, are customer reviews of Freeze-Dried Beef Heart products collected by Judge.me on sniffandshift.com. We show the reviewer's display name as published there. Reviews are not collected on freezedriedbeefheart.com.

How we use information

We use the information above to run and secure the Site, keep your cart and settings, understand which pages help people choose treats, check that the cart and checkout links work, answer questions you send us, and meet legal obligations. We do not use information from this Site to show you advertising on other websites.

Links to checkout and attribution

Checkout links from this Site to sniffandshift.com carry labels that tell the store a visit came from freezedriedbeefheart.com (utm_source, utm_medium, utm_campaign and utm_content values that name this Site and the page, plus ref=freezedriedbeefheart). If you accepted analytics, Google Analytics also adds its _gl code. These labels describe the link, not you. Once you arrive, the store records them as part of your visit under its own Privacy Policy.

How information is disclosed

We disclose information from this Site only to service providers that help us run it: Google (analytics), Ahrefs (analytics) and Cloudflare (hosting and security), and to Shopify and our payment processors when you choose to check out. We may also disclose information to comply with the law, respond to lawful requests, protect our rights and the safety of others, or as part of a business transaction such as a merger or sale, as described in the store Privacy Policy.

We do not sell personal information collected on freezedriedbeefheart.com, and we do not share it for cross-context behavioral advertising (targeted ads based on your activity across websites). The one advertising-related step is the Google ad click identifier described above, which is used only to measure whether our own ads led to an order, only with your consent, and never when Global Privacy Control is on. The store Privacy Policy explains that sniffandshift.com has sold or shared some information for advertising, and how to opt out there. See Your Privacy Choices for both sites.

Global Privacy Control and Do Not Track

This Site recognizes the Global Privacy Control (GPC) signal. If your browser sends it, we treat it as a request to opt out of sale and sharing for that browser, and none of our analytics tools load, even if you accepted analytics earlier. While GPC is on, the banner shows a note instead of an Accept button. This Site also respects the Do Not Track signal: if your browser sends it, analytics start off, and they turn on only if you choose Accept yourself. You can learn more about GPC at https://globalprivacycontrol.org/. (sniffandshift.com honors GPC but not Do Not Track; see the store Privacy Policy.)

Your privacy rights

Depending on where you live, including California, Colorado, Connecticut, Virginia and other US states with privacy laws, you may have the right to:

know and access the personal information we hold about you;
delete it;
correct it;
opt out of sale or sharing, and of targeted advertising;
receive a copy in a portable format;
limit or restrict how it is processed;
withdraw consent where we rely on consent; and
appeal if we decline your request, by replying directly to our decision.

These rights are not absolute and may apply only in certain circumstances, as the store Privacy Policy explains. We will not discriminate against you for using them. We may need to verify your identity, for example by confirming your email address or order details, before we answer. You may use an authorized agent; we will ask for proof that you authorized them and may ask you to verify your identity directly. We respond within the time the law requires.

Because this Site does not ask for your name or email, most of what it collects cannot be tied to you. Analytics data is held under random ids. Resetting your choice on the Your Privacy Choices page turns analytics off and deletes the Google Analytics cookies and our visitor id from your browser. Data already sent is held under random ids; contact us if you want help with a request about it.

Children's data

This Site is not intended for children, and we do not knowingly collect personal information about children. If you are a parent or guardian and believe your child has given us personal information, contact us and we will delete it. We do not have actual knowledge that we sell or share personal information of anyone under 16 years of age.

Security and retention

No security measure is perfect, and information sent over the internet may not be secure in transit, so please do not send sensitive information by email. Our first-party analytics records are deleted after 395 days, and the visitor id in your browser expires after 30 days. Google Analytics data is kept for 14 months, the retention period set in our Google Analytics property. Messages you send us are kept as long as needed to help you, run our business and meet legal obligations, as the store Privacy Policy describes.

International visitors

This Site is run from the United States and the products ship only within the United States. If you visit from another country, your information will be processed in the United States and in other countries where our service providers operate. Where European or UK transfer rules apply, we rely on recognized transfer mechanisms such as Standard Contractual Clauses, as the store Privacy Policy describes.

Complaints

If you have a complaint about how we handle your information, contact us first. If you are not satisfied with our answer, depending on where you live you may appeal our decision or contact your local data protection authority.

Changes to this policy

We may update this policy when our practices or the law change. We will post the new version here and change the "Last updated" date.

Contact us

To ask a question or make a privacy request:

Email: support@sniffandshift.com
Phone: (267) 883-4431
Mail: Sniff & Shift LLC, PO Box 126, Devault, PA 19432, US